September 12, 2006
Limited Edition View “Warrior” Mug to Benefit Susan G. Komen Breast Cancer Foundation, plus additional plans for Breast Cancer Awareness Month
For the first time, ABC’s “The View” and Ford will partner in October to honor heroic warriors in the fight against breast cancer with a “Warrior of the Week” program.
In early September, as “The View” begins its 10th season on ABC, the co-hosts will call out to “warriors” during a “Hot Topics” discussion to share their personal stories of support and commitment in the fight against breast cancer on-air. Viewers will be asked to submit their stories of the breast cancer warrior in their lives – whether themselves or a loved one- through “The View” web site at abc.com (keyword: theview). A warrior will be selected weekly during the month of October to appear on the show.
The Warriors in Pink – Powered by Ford initiative raises funds for the Susan G. Komen Breast Cancer Foundation through the sale of specially designed clothing and accessories for men, women and children on fordcares.com. Ford has supported the Komen Foundation for 12 years and has dedicated more than $87 million in gifts and in-kind donations.
Ford will provide branded merchandise from the Warrior collection, including a limited edition Warrior scarf, for in-studio audience giveaways throughout October.
Beginning October 2, viewers will also have the opportunity to purchase a limited-edition “The View”/Warrior coffee mug featuring “The View” logo and a pink ribbon embossed on the front and the Ford “Warriors in Pink” and ABC logos on the reverse side. 100% of the net proceeds of the $25 mug will be donated to the Susan G. Komen Breast Cancer Foundation. The co-hosts will use the mugs throughout October to remind the audience of the importance of breast cancer awareness and early detection. For more information and to purchase mugs, please visit “The View” web site at abc.com (keyword: theview).
“The View” co-host Rosie O’Donnell, a warrior herself in the fight against breast cancer, is scheduled to attend the Komen New Jersey Race for the Cure in Princeton, NJ on Sunday, October 29.
Rosie O’Donnell has a long history of helping women battle breast cancer. While a child, O’Donnell lost her mother to breast cancer. On her former talk show, O’Donnell frequently took the opportunity to teach American women the warning signs, always promoting regular mammograms. She has been extremely active in supporting the efforts of several breast cancer organizations. And, along with Dr. Debra Axelrod, Rosie O’Donnell co-authored Bosom Buddies, Lessons and Laughter on Breast Health and Cancer.” In March, 1999, the Roseann O’Donnell Boutique, named in honor of O’Donnell’s mother, opened its doors to assist individuals with cancer and enhance their appearance during therapy and recovery. The Roseann O’Donnell Boutique is a service of the Continuum Cancer Centers of New York and is located at Beth Israel Medical Center’s Phillips Ambulatory Care Center.
| Schedule of events | |
September 12 | “The View” call out for Warriors online at abc.com (keyword: theview) |
October 2 | “The View” special limited edition warrior mug to benefit the Susan G. Komen Breast Cancer on-sale. Mugs will be available online at abc.com (keyword: theview). |
First “Warrior of the Week” is announced | |
October 29 | “The View” co-host Rosie O’Donnell to attend the Komen New Jersey Race for the Cure event in Princeton, New Jersey |
Available now | Warriors in Pink clothing and accessories available for sale at fordcares.com. |
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. Since 1995, Ford has been a National Sponsor of the Komen Race for the Cure® Series. The Komen Race Series began in Dallas in 1983 as a local race drawing 800 participants and has since grown into a series of more than 100 Races with more than 1 million participants expected this year.
The Susan G. Komen Breast Cancer Foundation, a global leader in the fight against breast cancer, was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 active volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. Together with its Affiliate Network, corporate partners and generous donors, the Komen Foundation has invested more than $630 million for the fight against breast cancer. For more information about the Komen Foundation, breast health or breast cancer, visit www.komen.org or call the Foundation’s National Toll Free Breast Care Helpline at 1.800 I’M AWARE® (1.800.462.9273)
“The View” is produced by and features ABC News correspondent Barbara Walters, entertainer Rosie O’Donnell, comedian Joy Behar and former “Survivor: The Australian Outback” participant Elisabeth Hasselbeck. “The View” is the original forum in which real women discuss everyday issues and share their no-holds-barred opinions and engage in colorful conversations.
Since its launch, “The View” has received 20 Daytime Emmy® Awards, including Outstanding Talk Show. The show has received numerous nominations, including nine consecutive nominations for Outstanding Daytime Talk Show and Outstanding Talk Show Host. “The View” is seen live MONDAY-FRIDAY (11:00 a.m.-12:00 noon, ET; CLOSED-CAPTIONED; in stereo, TV-14; HDTV) on ABC. “The View” is broadcast in 720 Progressive (720P), ABC’s selected HDTV format, with 5.1-channel surround sound). Visit “The View” on the Web at abc.com (keyword: theview).
“The View” is currently celebrating its 10th season on the ABC Television Network.
“The View” is produced by ABC and Barwall Productions, Inc. Barbara Walters and Bill Geddie serve as executive producers.
ABC Daytime Media Relations: Karl T. Nilsson (212) 456-7955, karl.t.nilsson@abc.com
Warriors in Pink Media Relations: Carrie Davis (310) 633-9435, carrie.davis@hillandknowlton.com
-- ABC --
