FORD AND NECESSITIES BAG PARTNER WITH TOP HOSPITALS TO PROVIDE BREAST CANCER PATIENTS WITH INVALUABLE RESOURCES

DEARBORN, Mich., October 1, 2008 – Ford Warriors in Pink is partnering with NBC’s highly anticipated new comedy “Kath & Kim” on several initiatives to help raise breast cancer awareness and emphasize the importance of early detection. The partnership will include a special episode of “Kath & Kim” airing October 16 at 8:30 p.m. ET /7:30 p.m. CT, a national print advertising campaign, more than 1,000 “House Parties” and the new 2008 Warriors in Pink apparel collection. This campaign further solidifies Ford’s long standing, 14-year / $95 million commitment to Susan G. Komen for the Cure.

Warriors in Pink Clothing Featured in October 16 Episode of NBC’s “Kath & Kim”

The October 16 episode will include a special edition of “Wine Time,” which features Kath & Kim talking over a glass of wine at the end of each episode. During the special episode’s “Wine Time,” Kath & Kim will encourage viewers to become Warriors against breast cancer and generate passion for the cause.

Also during the October 16 episode, viewers will have the opportunity to “Watch and Win” the highly coveted 2009 Warriors in Pink Mustang. The Warriors in Pink Mustang, a limited-edition Ford vehicle designed exclusively in support of Susan G. Komen for the Cure, will be Kim’s car throughout the entire season of “Kath & Kim.” For each sale of the in-demand vehicle, Ford will donate $500 to Susan G. Komen for the Cure. Information about how viewers can “Watch and Win” will be announced during the October 16 episode.

“The partnership with Ford Warriors in Pink and NBC’s Kath & Kim provides a creative way to extend the message and importance of early detection,” said Connie Fontaine, Ford Brand Content and Alliances Manager. “The more people watch, the more we are able to increase awareness and raise funds though our apparel to help find a cure.”

“We wholeheartedly support breast cancer awareness and finding a cure and are proud to be affiliated with Ford’s Warriors in Pink program,” said Teri Weinberg, Executive Vice President, NBC Entertainment. “Although we have introduced a humorous element, we fully recognize and respect the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.”

“This cause is a perfect fit for Kath & Kim,” said Todd Cohen, Vice President of Scripted Television at Reveille. “This is a show conceived by, written by and performed by strong women, many of whom have mothers, daughters, sisters and friends affected by breast cancer, and we are extremely proud to join in the fight against this disease.”

More Than 1,000 House Parties Nationwide

In conjunction with the October 16 episode, Ford has organized more than 1,000 Warriors in Pink “House Parties” across the nation where friends and family will gather together to watch “Kath & Kim”. Recent Ford buyers, and those who have been affected by breast cancer will host the parties with the Warriors in Pink and “Kath & Kim” party packs to inspire others to support the cause.

National Print Advertising Campaign & 2008 Apparel Line

Starting October 9, the 2008 Warriors in Pink apparel collection will be featured in print ads in national publications including People, TV Guide, Entertainment Weekly and Us Weekly. Molly Shannon and Selma Blair, the stars of “Kath & Kim,” will appear in the ads modeling select pieces that are available for purchase at www.fordcares.com. 100% of the net proceeds from the apparel sales will be donated to Susan G. Komen for the Cure.

The Warriors in Pink apparel collection for men and women feature symbols signifying the messages of hope, strength and unity in the commitment to the fight against breast cancer. Ford has supported Susan G. Komen for the Cure for 14 years and has dedicated more than $95 million in cash and in-kind donations to save lives and help end breast cancer forever. Over the past few years, the Warriors in Pink line of apparel and accessories have generated millions of dollars in sales, with all net proceeds going to Susan G. Komen for the Cure.

Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille’s scripted entertainment programming includes “The Office” and “Kath and Kim” (NBC), “Ugly Betty” (ABC) and “The Tudors” (Showtime). The company’s roster of highly successful reality programming includes “The Biggest Loser”, “American Gladiators”, and “Nashville Star” (NBC), “30 Days” (FX), “Parental Control” (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Michelle Nader ("King of Queens") is executive producer and writer of the series. Original series creators and stars Gina Riley and Jane Turner serve as executive producers of the new series along with Rick McKenna and Nader. The series is produced by Universal Media Studios and Reveille.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

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