DEARBORN, Mich., October 8, 2007 – This year, Ford adds some flair to the Warriors in Pink campaign by enlisting celebrities to join them in the fight against breast cancer by signing and decorating mini Warriors in Pink Mustangs. The 10-day auction, which launches on October 15, 2007 on ebay.com/WarriorsinPink and benefits Susan G. Komen for the Cure, allows fans to purchase a one-of-a-kind collector’s item signed by their favorite celebrity. Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and help end breast cancer forever. This year, they have added some muscle to the fight with the addition of the new 2008 Mustang with Warriors in Pink package.
Celebrities such as David Arquette and Courteney Cox, superstar Toby Keith, award-winning artist Kelly Clarkson, and the award-winning casts of “Grey’s Anatomy”, “House”, “The Young and the Restless” and “General Hospital” join Ford this year in the fight against breast cancer by signing and decorating limited-edition 1/18th scale models of the 2008 Mustang with Warriors in Pink package.
The Warriors in Pink mini-Mustang charity auction runs October 15 – October 25, 2007, with one hundred percent of the proceeds benefiting Komen for the Cure. For more information, please visit eBay.com/WarriorsinPink.com.
Celebrities Who Have Joined Ford’s Fight:
| David Arquette & Courteney Cox | Cast of “Brothers and Sisters” |
| Kelly Clarkson | Laurie Force, wife of Legendary NHRA John Force |
| Toby Keith | Ashley Force, driver of the Castrol GTX Ford |
| Richard Simmons | Mustang Funny Car |
| Cast of "General Hospital" | Brittany Force, driver of the Brand Source Super |
| Cast of "Young and the Restless" | Comp dragster |
| Cast of "House" | Courtney Force, driver of the Brand Source Super |
| Cast of "Grey's Anatomy" | Comp dragster |
| Cast of "Desperate Housewives" | Family of NASCAR driver, David Gilliland |
"Ford has been a long-standing supporter of Komen for the Cure and this year we’ve designed a special product to help raise awareness and find a cure for breast cancer,” said Connie Fontaine, Ford Customer Experience Manager. “The celebrity signed and decorated Mini-Mustang charity auction allows fans to bid on a collector’s item signed by their favorite celebrities and also help in the fight against breast cancer."
Each mini-Mustang is a 1/18th scale replica of the Ford Mustang GT specially designed to replicate the 2008 Mustang with Warriors in Pink package, which was launched earlier this year. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Komen for the Cure and is currently available for consumers at their local Ford dealer. Ford's goal is to donate more than half a million dollars to Komen for the Cure through these sales in addition to other fundraising efforts.
Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package includes a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather trimmed seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. Last year, the line of apparel generated more than $1.1 million in sales, with all net proceeds going to Komen for the Cure.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
About Kompolt
The original online auction agency, Kompolt (www.kompolt.com) is the highly regarded marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charity auctions through the eBay Giving Works program, powered by MissionFish. Non-profits, agencies, and top brands turn to Kompolt to design, create and manage the eCommerce segments of their Cause Marketing and other promotional campaigns.
Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.
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