NEW YORK, February 10, 2006 – Ford Fusion and ELLEgirl magazine have joined forces to present the alice + olivia Fall 2006 runway presentation and after party to kick-off the Ford Fusion Studio D initiative. The runway show will take place February 10 at the close of New York Fashion Week and marks the launch of the Fusion Studio D initiative, a national campaign crossing 10 US cities in 2006.
alice + olivia founder Stacey Bendet is the first ever recipient of the Life in D award from Ford Fusion, which recognizes women who combine talent with that little something extra that allows them to break free from convention and enjoy life with style and attitude.
The alice + olivia Fall 2006 Collection is inspired by an assortment of famously fitted pants. Luxurious double-faced, reversible fabric blazers; detailed cashmere knit sweaters; bold-striped colorful cashmere shrugs and sexy silky baby doll tops, all gracefully complement the collection’s spectrum of pants.
The runway presentation which will feature 10 America ’s Next Top Model Top Stars walking in the alice + olivia line also salutes the Susan G. Komen Foundation’s Race for the Cure’s Warriors in Pink. Ford has been the national series sponsor of the Susan G. Komen Foundation’s Race for the Cure for the past 11 years. More than $87 million has been raised through Ford’s efforts. To showcase their involvement, Ford is unveiling a fashion theme of patterns that represent the powerful, courageous fighters of breast cancer. They will adorn t-shirts, bandannas and bumper stickers and help to raise money for the cause while also serving as a motivator for the women and their families that are in battle with the disease.
In 2006, Ford is taking Fusion Studio D, a lifestyle experience center where visitors can put their “Life in Drive” through an array of complimentary services from makeovers to fitness training and a health information center to various entertainment offerings. It will kickoff in Los Angeles February 18-March 8 and make stops in 10 cities nationwide.
About Ford Fusion
The 2006 Ford Fusion breathes a fresh attitude into the American mid-size car. It distinguishes itself in what is the most competitive of vehicle segments with its standout exterior design and engaging driving dynamics. Fusion brings to the segment good fuel economy, advanced safety, clean emissions and roomy interior space – all at an attractive value.
About ELLEgirl
ELLEgirl is the global fashion magazine for the 21 st-century teen, published by Hachette Filipacchi Media U.S., Inc., and accessible on the web at www.ELLEgirl.com. International editions include ELLEgirl Holland, ELLEgirl Russia, ELLEgirl Canada, ELLEgirl Quebec, ELLEgirl France, ELLEgirl Taiwan, ELLEgirl South Korea, ELLEgirl Japan, and ELLEgirl Germany.
About Hachette Filipacchi Media U.S.
Hachette reaches nearly 50 million readers in the U.S. through its more than 20 titles which also include American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, For Me, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Road & Track Road Gear, Road & Track Speed, Sound & Vision, Woman's Day and Woman's Day Special Interest Publications such as, Kitchens & Baths, Home Remodeling & Makeovers, and Budget Decorating Ideas. In addition to the magazines, Hachette includes book and custom publishing, integrated marketing, database and market research, as well as Hachette Enterprises. Hachette Filipacchi Media U.S., Inc., is the New York-headquartered subsidiary of Hachette Filipacchi Médias S.A., a wholly owned subsidiary of Lagardère SCA. The Hachette web site address is www.hfmus.com.
February 2006
